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Unlike marbles, people don't just roll with it when you try to push them. They push back. Rather than saying yes, the client stops returning our calls. Rather than going along, the boss says they'll think about it, which is a nice way of saying "Thanks, but no way."
—
The Catalyst: How to change anyone's mind
(book)
by Jonah Berger
|
Language: | English |
Submitted by: | nanotuber |
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